Costa Adeje at FITUR
17 January 2017 Uncategorized
Costa Adeje will have its own stand at Fitur, the Spanish Tourism Trade Fair
Adeje’s mayor: “We want to stamp our own identity on the event while still part of the overall package, as we are part of Spain, the Canaries and Tenerife”
Costa Adeje will present the main strategies for the destination for 2017 during FITUR, the international Spanish Tourism Trade Fair. Announcing details of the plan to the press, Adeje mayor José Miguel Rodríguez Fraga and tourism councillor Ermitas Moreira García explained the new offers the destination would promote at the fair as well as stressing recent data proving the excellent economic state of the destination and how it is maintaining its position as one of the best locations in Spain in terms of hotel/hotel-apartment occupation and tourism excellence.
The Costa Adeje stand at Fitur, which takes place in Madrid from January 18th – 22nd, will be alongside the Arona stand. “We will have our own individual presence but beside the Arona stand – we are the two big destinations in Tenerife” said the mayor. For Rodríguez Fraga the individual stands don’t, in any way, signify a separation of Adeje from the overall promotions for Spain, the Canary Island and Spain – “we are all under the same umbrellas”, he added. “Each destination had the right to promote their own initiatives, their momentum, to highlight the things that make the destination different and special”. During Fitur Adeje representatives will also be integral to Tenerife Tourism events and meetings.
Regarding the work alongside Arona, the two boroughs worked together on joint offers last year too – “this level of co-ordination with Arona is very important. Geographically we are united, and the effect on the tourist is the same”, said the mayor. “We need to work together to gain the loyalty of our visitors and compete against other destinations”.
Costa Adeje is recognised as a good investment destination too, constantly renovating and improving its tourism infrastructures, public and private, always encouraging innovation and adapting to the changing needs and wants of the visitor. “We have made important changes to public infrastructures and taken on private plans to improve the quality of the destination”, said the tourism councillor Ermitas Moreira, adding that “there is a high level of investment in the destination which has been very important in improvements to Costa Adeje, bettering the offer and helping us move in the right direction. We are talking about investment in the region of 100 million euros from private entities, added to public funds earmarked for the coming years”.
The mayor said the work the team would be undertaking during Fitur would be “intensive…we have a lot to offer and a lot to outline. We are a modern strong destination, one of the most profitable and most popular in Spain”.
Moreira said that the lines of promotion during the fair would include the nature offers, outdoor sports and leisure. “While of course we are a holiday tourist destination we have terrific natural, heritage and cultural strings to our bow, which are also part of our holiday destination, as it is much more than simply sun and sea”. Costa Adeje will present an app that offers three dimensional virtual reality and 360º images of the area, showing the many sides of Costa Adeje.